Experience is the new competitive advantage
How customers and employees engage with websites and applications makes a big difference in the relationship they have with organizations. In the past, having the most features was a differentiator but today, the measure of success is how engaging the software is, and how easily it enables employees and customers to accomplish their objectives. There is a greater understanding of the importance of customer experience, but still plenty of ways to get it wrong.
Analyst studies have conclusively proven that companies that bring a dedicated and thoughtful approach to designing their products around verified customer needs outperform their competitors by double digits.
A collaborative approach bridges business and IT objectives
Over the past few years, there has been a growing recognition of the importance of the user experience. Many organizations have begun paying lip service, without applying any real rigor or expertise to the process. Ciber, on the other hand, has had a dedicated Experience-Driven Design practice since 2010 and has helped world-class brands drive tangible changes in the quality of their applications with experience-focused processes, tools and deliverables. We bridge the gap between business vision and IT objectives.
Job shadowing and interviews provide unexpected insights into user context, behaviors and tasks.
Persona definition and usage scenarios
Personas humanize our customers by clarifying their needs and objectives; scenarios remind us of how and why they use our software.
Rapid iteration using prototyping tools yields fast, cheap adjustments.
Design system development
Integrate design standards with templates and re-usable code libraries through the development of a comprehensive design system.
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