For more information about our Digital Marketing services & solutions, please contact:

Robin Caputo
VP, Marketing

Organizations in today’s connected world strive to find new customers, while fighting to keep existing ones. The Internet has fundamentally changed how companies approach this objective and they are faced with an ever-growing list of challenges. It is impossible to ignore the unprecedented influence that the Internet has had on Marketing, Sales, and Customer Service organizations. There has never been a more powerful or more versatile tool for interacting with, and learning from, customers, consumers, and subscribers. Many marketers are taking the high ground of unifying communication streams, like mobile, Web 2.0, and offline, aiming for convergence and synergy as strategic goals.

While organizations are more challenged than ever to deliver for both the business and their customers, they also have a champion in CIBER, who empowers the business through the application of practical innovation, bringing together a robust mix of Marketing and IT solutions to address specific business needs. CIBER’s key attributes make for a true partner in a Digital Marketing-centric arena:

• An in-depth understanding of how a Marketing organization must work in order to account for time and budget challenges, while responding quickly to the changing landscape of a digital world.
• An operating framework that goes beyond technology and code bases, to include standards, policies, reporting, and workflow management tools—all designed from the ground up to deliver Web-based projects and promotional campaigns.
• A carefully-selected team of passionate, dedicated, and experienced professionals that understands Marketing strategies and processes, and can apply just the right technologies to streamline delivery and meet client business goals.

Unified Digital Marketing Model

CIBER’s Unified Digital Marketing Model (UDMM) is an outsourcing framework customized to meet the client’s unique digital marketing needs. CIBER’s team collaborates with client marketing teams and partner agencies to technologically enable digital marketing. Our comprehensive framework of processes and technical components facilitate the interactions required to shorten time to market, facilitate compliance and standardization, and maximize efficiency and quality.

There are five key components of this solution:

• Integrated, scalable, modular, and reusable framework for end-to-end provisioning of Digital Marketing programs
• Single repository of consumer data for uniquely branded websites providing for a personalized and targeted user experience
• Web Services-based architecture to facilitate secure and reliable integration
• Centralized compliance for security, policy, and standards
• Dashboard-driven decision support and analytics system for continuous improvement of Digital Marketing spend

The UDMM provides a proven framework to support an organization’s digital marketing needs, while working to facilitate the complex interactions required by Marketing, Sales, regulatory agencies, third-party partners, and end customers. Looking at the entire process, CIBER’s methodology addresses all critical touch points for the facilitation of successful marketing efforts. CIBER brings it all together: registrations, contests/sweepstakes, surveys, coupons, product samples, music and video downloads, controlled literature, social and viral networking, blogs and communities, open feedback, and offline promotions integrations. The UDMM framework also includes an extensive communication module for email and SMS delivery to facilitate CRM initiatives.

3rd Party & Integration Partners

Through partnership with diverse clientele and extensive experience, CIBER has established Web Services-based integration with numerous third-party vendors for a range of services that include broadcast email/SMS, sales force automation, loyalty programs, fulfillment and many others. CIBER’s integration capabilities continue to grow as the UDMM framework is leveraged more frequently. Integrations incorporate various types of data sets for different business functions, but all leverage secure Web Services and are PII compliant, ensuring the highest possible security, reliability, and traceability.

Case #1: A Large Consumer Healthcare Company

A consumer healthcare company, a division of one of the world’s largest research-based pharmaceutical corporations, wanted to centralize Web application development for more than 75 websites, consolidating onto a single technology platform and hosting environment. They also wanted repeatability across all sites, integration with various partners, and the ability to perform targeted marketing. CIBER’s Digital Marketing solution enables them to accomplish this. Responsible for all project management, functional design, technical architecture, Web application development, maintenance and support, integration, quality assurance, analytics, and hosting, CIBER migrated all sites to a .NET version of CIBER’s UDMM platform. The solution encompasses campaign management components and workflow standards, resulting in a single repository of user profile data. This facilitates cross-pollination of content, targeting, personalization, and analytics across all websites, users, and campaigns. This framework also enables seamless data integration with partner systems. The client is now able to deliver consistently on a significant pipeline of projects, and can better service their consumers, while achieving reduced development costs, improved quality, and reduced time to market.

Case #2: Theme Park and Resort

A large theme park and resort wanted to do more with the website its travel agents were using; it was limited in scope and offered no destination information. They refined objectives for the site—to provide a robust, one-stop site as a primary resource for destination information, agent news, and educational information. CIBER met the challenge, providing practical innovation that enhanced the site’s appeal, functionality, and informational content; and created a dynamic and efficient hub for travel agents to personalize retail and wholesale accounts and process transactions. The solution’s Web-based administrative tools enable the resort to edit site content in certain areas. CIBER also launched a version of the site for the resort’s sales team and developed localized versions of the site in French and Spanish. CIBER’s practical innovation for Digital Marketing, redesigning and updating the site and adding attractive features, created a seamless relationship with better communication and education, helping the resort to nurture its relationships with travel agents, increasing registered users and site traffic. Within a month of the initial launch, site traffic jumped approximately 50% and within a year, traffic to the site increased more than 200%.
Digital Marketing Solutions

• Website Design & Development—CIBER provides top user interface design and Web development capabilities. CIBER’s User Experience Application Design Process covers all user interaction, including information architecture, taxonomy, and leverages best-of-breed tools and a proven development methodology.
• Social Networking & eCRM—CIBER helps to develop and effectively manage data and processes for social networking and customer relationship management.
• E-Commerce—The complexities of successful e-commerce is more than simply integrating a shopping cart or reservations engine into a website. Typically, security, interfaces for back-end systems, product fulfillment, merchant services, and customer relations are key considerations. CIBER, with strategic partners, can help develop and maintain a solid e-commerce platform for improved service.
• Mobile Marketing—CIBER excels in Enterprise Mobility, so it is natural that we are abreast of all the latest in marketing for mobile devices. CIBER develops user interfaces compatible with mobile devices, enables the use of SMS for broadcast marketing, and meets other mobile marketing needs.
• Simulation, Animation, and Interactivity—Elements, such as interactive maps and site plans, product-builders, animated characters, online games, and simulated demonstrations, can be powerful and enticing tools to enhance branding and increase conversion rates. Bi-products include increased website stickiness, enhanced search engine visibility, and increased viral marketing referrals. CIBER can bring action and interaction to your Internet presence that distinguishes you from the competition.
• Advanced Analytics—CIBER provides metrics and analytics via a robust, on-demand, Internet marketing reporting platform and provides consultative services, decision support, business intelligence, and database management to help turn the data into actionable strategy initiatives and ongoing enhancements.
• Compliance Monitoring—CIBER maintains vigilance in adopting and complying with evolving requirements. Digital Marketing compliance services include opt-in policy management and localization, CAN SPAM compliance, WCAG 2.0, PII/SPII compliance application development standards, Web compliance, public-facing application and hosting standards compliance, modernization and open text review (communities, social media, and AE/SAE reporting solutions).

A Look into the Future

What does all of this mean to your business and your customers today and tomorrow? First, it means that your operation needs more than simple connectivity to the Internet. You need to leverage your Internet connectivity to maximize your Web presence for the most impact, availability, and interaction. You can be sure that your competition will! Secondly, it means that information and communication conventions of yesterday and today, such as print, radio, and television media will become less relevant.  Finally, it means that your business has a unique opportunity to work with customers one-on-one, as opposed to conventional shotgun marketing methods. You can now develop long and productive relationships with your customers from knowledge you learned in customer profiling and community building. For some, this migration to digital marketing is daunting; for others, it is exciting. For all of us, the stark reality is that the online, digital evolution will continue faster than we could ever expect and will have a significant impact on every element of life. CIBER can be your expert guide on this journey.

Why CIBER for Digital Marketing?

In a partnership approach, CIBER takes the time to listen and understand your challenges and business objectives, so that the practical innovation we provide is the solution you need. Providing Digital Marketing services since 1996, across multiple markets and countries, CIBER has the experience that makes us a trusted partner with a proven track record. That trust is strengthened further by our single point of accountability to you. Dedicated resources focus on delivery excellence and knowledge retention, uniquely positioning us to provide rapid expansion and ramp-up services with minimal risk.

The practical in practical innovation means that we undertake Marketing projects with a focus on reuse of development and QA assets, and on repeatable processes and configurations. The innovation in practical innovation means that we embrace new and emerging technologies to streamline delivery. CIBER’s practical innovation means that we balance best practices and standardization with customization for your unique business environment. CIBER’s practical innovation means drive cost savings and rapid time-to-benefit.

CIBER applies practical innovation to leverage an extensive IT background, a proven understanding of the challenges that companies face, and knowledge learned from successful implementations to provide just the right solution to meet client business objectives.

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