Digital Marketing & Web 2.0
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Agile Development Brings Benefits in Tough Financial Times
Agile software development has become a mainstream practice that can reduce cost and accelerate revenue compared to traditional phased development methods. When the economy is in turmoil and budgets are shrinking, Agile can help an organization get more for every dollar of development spending. Experienced Agile teams are more productive than traditional development teams, resulting in more efficient use of people, the most expensive element of software development. An Agile Enterprise can gain significant competitive advantage by getting products to market sooner. All of these advantages can be explained in terms of Agile principles and practices. Experienced Agile Coaches can help ensure success when implementing Agile.

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Unlock Your Legacy Assets Through Modernization
The decisions you make today couldn’t be more crucial. Not only are you challenged to cut costs and operate efficiently, you have to be equipped to get enhancements to market quickly.

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Using SharePoint as a Development Platform: 3 Ways to Leverage SharePoint to Develop Business Solutions
This article by CIBER’s Jason Piccola, appeared in the Pittsburgh Technology Council Newsletter in April 2008

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27 May 2008
CIBER Expands Presence in Little Rock
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25 Feb 2008
CDC Uses CIBER-Built Solution to Alert Public Health Officials and Public Health Departments
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Elite Island ResortsCIBER has been selected to develop four property-direct e-commerce web sites and two e-commerce web portals for Elite Island Resorts.

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BIG O Tires
CIBER Develops Interactive Web Presence for Big O Tires
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Cessna
CIBER Designs, Develops and Deploys Decision Support Solution
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“The database and reporting system CIBER created has drastically reduced the man hours necessary to track, report and input data. This web-based application system has streamlined our business processes and provided us with custom reports. This system has met our needs and was created to satisfy our requirements. We couldn’t be more pleased with the outcome.”

Jim Shields — Chief Information Officer, The Investment Fund for Foundations

For more information about our Digital Marketing & Web 2.0 services & solutions, please contact:

303.267.3876
rcaputo@ciber.com

Robin Caputo
VP, Marketing

 

Digital Marketing & Web 2.0

The mission of CIBER’s Digital Marketing Practice is to empower Marketing organizations through the strategic application of information technologies in the emerging and fast changing business and technology landscape. This mission spans a wide variety of business applications and requirements, and CIBER brings a robust mix of solutions to clients of all types.

It is impossible to ignore the fact that the influence of the Internet on Marketing is unprecedented. There has never been a more powerful or more versatile means of interacting with and learning from customers/consumers/subscribers. For many types of Marketers, this is the strategic high ground as communication streams like Mobile.

CIBER has recognized that successfully servicing the needs of marketing organizations is a complex and demanding role. From experience, we know it takes very specialized attributes to be a true partner in a Marketing-centric arena. Key attributes include:

  • An in depth understanding of how a Marketing organization has to work in order to account for time and budget challenges.
  • An operating platform that goes beyond technology and code bases, to include standards, policies, reporting and workflow management tools all designed from the ground up to deliver marketing projects and promotional campaigns.
  • A carefully selected team of passionate, dedicated and experienced professionals that understand Marketing strategies and processes and can apply varying technologies to facilitate meeting goals and streamlining delivery.

CIBER’s Platform for Marketing-Driven Delivery of Web-based Communications: Unified Digital Marketing Model (UDMM)

CIBER’s Unified Digital Marketing Model (UDMM) is an outsourcing framework dedicated to successfully delivering Digital Marketing solutions tailored towards each customer’s unique digital marketing needs. CIBER’s team integrates with the client marketing teams and partner agencies to technologically enable digital marketing. CIBER has a comprehensive framework of processes and technical components that facilitate the interactions required to shorten time to market, facilitate compliance and standardization, and maximize efficiency and quality.

Key components of this solution include:

  • Integrated, scalable, modular, and reusable framework for end to end provisioning of Digital Marketing programs
  • Single repository of consumer data for individually branded websites providing for a personalized and targeted user experience
  • Dashboard driven decision support and analytics system for continuous improvement of Digital Marketing spend
  • Web Services based architecture to facilitate secure and reliable integration
  • Centralized, Security, Policy, and Standards compliance

The UDMM provides a proven framework to support an organization’s digital marketing needs while working to facilitate the complex interactions required with marketing, agencies, sales, third-party partners, and end customers. Looking at the entire process, CIBER’s methodology addresses all critical touch points for the facilitation of successful marketing efforts.  The diagram below represents the full lifecycle.

3rd Party/Integration Partners

Through CIBER’s experience in working with a variety of clients and leveraging the UDMM framework, we have established Web services-based integration with numerous third-party vendors ranging from broadcast email, sales force automation, loyalty programs, CRM, and many others. These integration capabilities continue to grow as the UDMM framework continues to be leveraged more frequently.  These integrations span various types of data sets for different business functions, but all leverage secure Web services and are PII compliant, ensuring the highest possible security, reliability and traceability.

In addition to our Digital Marketing Solution, CIBER provides the following online solutions:

Web Site Design & Development
CIBER provides our clients with top user interface design and web development capabilities. With a focus on user centered design, CIBER’s User Experience Application Design Process covers all user interaction, including information architecture, taxonomy, and graphic design. We leverage best-of-breed tools and a proven development methodology to assure that all work is done in a timely and quality manner.

Advanced Search Engine Marketing
Your web site’s search engine visibility is dictated by the ever-changing algorithms of Google, Yahoo! MSN and the growing competitive landscape within your industry. With this dynamic nature of search, your search engine visibility must be managed by a professional – a search scientist if you wish.  CIBER is just that.

Social Networking & e-CRM
The benefits of being engaged in social networking and in effectively managing the development, processes and data are substantial in a world with 2.8 billion Internet users. The key to success? Work with professionals that bring both the technology and marketing savvy required for success. CIBER and our partners can be that solution for your operation.

E-Commerce
Performing successful e-commerce is more than simply integrating a shopping cart or reservations engine into your web site. Typically security, interfacing with back-end systems,  product fulfillment, merchant services and customer relations are key considerations.  CIBER, along with our various partners in numerous industries, can help you develop and maintain a solid e-commerce platform that also provides significant customer relations management potential.

Intranet-Extranet
CIBER is one of the nation’s top integrators of collaborative applications including Microsoft SharePoint Server (MOSS) and Vignette. We are also one of the largest custom developers of .NET developed communication portals.  The benefits of incorporating an intranet or extranet into your operation are many and CIBER is your best partner to develop and maintain your system.

Simulation, Animation and Interactivity
Elements such as interactive maps and site plans, product-builders, animated characters, online games and simulated demonstrations can be powerful tools to enhance branding and increase conversion rates. Other bi-products of using simulation, animation and interactivity include increased web site “stickiness,” enhanced search engine visibility and increased “viral” marketing referrals. When done right, bringing action and interaction into your Internet presence can be a significant differentiator against your competition and CIBER can help you do it right!

Advanced Analytics
CIBER provides a robust on-demand Internet marketing reporting platform. As importantly, CIBER provides supporting consultative services to help turn the data into actionable strategy initiatives.

A Look to the Future
What does all of this mean to your business and your customers today and tomorrow? First it means that your operation needs to “get on board” the Internet and you need to do it well. You can be sure your competition will! It also means that the information and communication conventions of yesterday and today such as the Yellow Pages and cell phones will be obsolete. How will your prospects and customers find you – the Internet! Finally, it means that your business has a unique opportunity to work with customers “one- on-one” as opposed to today’s “shotgun” marketing methods. You can now develop a long and lucrative relationship with them as a result of profiling and community building. For some, this moment in time for electronic marketing is daunting – for others it is exciting. For all of us the stark reality is that the online evolution will continue faster than we could ever expect and will continue to have a significant impact on every element of life. CIBER can be your expert guide on this journey.



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